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Advertising on dating sites


Ads for adult friend finders or dating sites with a sexual emphasis aren't compliant. Ads for other online dating services are only allowed with prior authorisation from Facebook. Visit the Advertiser Policy site for more detail on how the policy is applied. To be a registered dating partner, please contact your Facebook representative. If you don't have a Facebook representative, fill in this form to begin your application process.

The Policy team will contact you directly with an answer within 30 days. In order for your targeting to be compliant with Facebook's policies, you should follow the instructions below when building your audience. If you're using the API to create your ads for dating services, you should use AND statements between each set of targeting requirements.

For example, create an audience for people who match:. The following example is compliant. With this targeting, you could reach people who are single AND interested in dating. These targeting requirements must be met in order for dating ads to be approved to run on Facebook. Facebook can help your large, medium or small business grow.

Get the latest news for advertisers and more on our Facebook Business Page. Search on Facebook for Business Open Advertising on dating sites navigation menu Close side navigation menu. Expand navigation header Collapse navigation Advertising on dating sites.

Online dating services looking to...

Facebook pixel Offline conversions App events. Ad account permissions Business Manager. Create an Ad Create a Page. Create ads and boost posts. Add a shop section. Run a compliant dating ad Ads for adult friend finders or dating sites with a sexual emphasis aren't compliant.

Directions if you're using Ads Manager to create your ads: In Ads Manager, create an ad and go to the ad set to define your audience. Click in the text field next to Detailed targeting. Next, click Narrow audience directly below the Detailed targeting section. Search for any other interests that you want to Advertising on dating sites, such as hobbies. Finish creating your ad. Steps if you're using the API to create your ads: For example, create an audience for people who match: Single or Unspecified And Interested In: Dating The following example is compliant.

Was this information helpful? Beginner's Guide to advertising on Facebook.

Beginner's guide

Prepare to advertise on Facebook. Tools for creating ads. Choosing ad objectives Create an ad Branding for mobile users Ad formats Improve your ad Make your ad resonate. Edit campaigns or ads Turn an ad on or off Duplicate an ad Schedule an ad set Editing in updated Ads Manager Find reactions, comments and shares. Get started with "Advertising on dating sites." Setting up your Page. Manage your Facebook Page. Create and boost Facebook posts.

Other dating sites. I think...

Messaging on your Page. Get started with ads. Visit our Facebook Page.

Dating websites are some of...

Dating in the new millennium often starts on a screen measuring no more than six inches across. Social apps and sites like Tinder, OkCupid.


Dating websites are some of the most popular sites on the Internet today. Millions of people are signed up on The cost to advertise on a website will depend.

Despite the undeniable fact that the social era has arrived, online dating sites remain mired in the unsocial web, buying Facebook ads to stay.

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